The Act-On Rethink [Podcast]

https://www.act-on.com/podcast/ep-38-best-practices-next-marketing-trade-show-event/ In this episode of the Rethink Podcast, we interview two of Act-On’s marketing experts about their tips, hacks and best practices you can use for your trade show or event. Our first guest is Noelle Nolan, Act-On’s senior global event marketing manager, and our other guest is Kelly Pugh, Act-On’s senior manager for demand generation.

https://www.act-on.com/podcast/ep-37-five-tips-driving-innovation-company/ In this episode of the Rethink Podcast, we interview Tina Wung from Anheuser-Busch InBev about driving innovation within your company. Look at most company mission or values statements and you’re likely to read something about fostering a culture of innovation. That’s not unusual, according to Wung, the Global Director of AB InBev’s Innovation Community. Lots of companies are rethinking how to do innovation; whether B2B or B2C, scrappy startup or tech giant.

https://www.act-on.com/podcast/ep-36-best-practices-domain-renewal-domain-registration/ In this episode of the Rethink Podcast, we interview Act-On’s Josh Cherian about best practices for keeping your domain renewal information and domain registration up-to-date. Josh is the marketing technical architect at Act-On. In this conversation he explains the domain renewal process, offers some tips for checking on your domain status, ways to prevent surprises, and offers his thoughts on obtaining related top-level domains.

https://www.act-on.com/podcast/ep-35-rethink-email-marketing-strategy/ In this episode of the Rethink Podcast, we interview Michael Barber about rethinking your email marketing strategy for 2017 and beyond. Michael is the founder of barber&hewitt. He was one many great speakers who presented at the Portland stop of the Digital Summit series. If you have a chance to see Michael present, I recommend it. I also attended his pre-conference workshop entitled “Make Email Great Again – with an Actual Plan on How to Do That.”

https://www.act-on.com/podcast/ep-33-content-marketing-across-buying-journey-ann-handley/ In this episode of the Rethink Podcast, Act-On CMO Michelle Huff talks with Ann Handley about content marketing across the customer journey.

https://www.act-on.com/podcast/ep-32-need-know-editorial-calendars/ In this episode of the Rethink Podcast, we chat with McKenzie Ingram, a content strategist for Act-On Software, who tells us what you need to know about editorial calendars.

Ep 31 | Successful Branding Tips From Craft Beer Industry by Act-On Software

https://www.act-on.com/podcast/ep-30-understanding-gdpr-implications-business/ In this episode of the Rethink Podcast, Act-On’s David Fowler tells us about the upcoming new rule to protect the personal data of EU citizens, and the GDPR implications for your business.

Ep. 29 | Building A Marketing Revenue Attribution Magic Eight Ball by Act-On Software

Ep. 28 | Act-On Marketing Roundtable: Adaptive Journeys by Act-On Software

Ep. 27 | Why Content Marketers Should Be Making Unicorn Babies by Act-On Software

Ep. 26 | Why Email Deliverability Matters by Act-On Software

Ep. 25 | When Marketers Should Consider A Digital Asset Management Tool by Act-On Software

Ep. 24 | Design Tips With Audie Roldan by Act-On Software

In this episode of the Rethink Podcast, we chat with Jesse Heller about the benefits of integrating marketing automation with your CRM. Jesse is the Director of Marketing at Faye Business Systems Group, which is also an Act-On partner. He and I tackle one of the more popular questions we get asked by many mid-sized B2B companies. Heller explains that integrating your CRM with marketing automation is more than just marketing speak. As he says, “it is like Thor’s hammer.” One benefit from integration is that you’re going to get better leads for your company. This is because your marketing automation platform is able to track and score your prospect’s engagement with your company. As that prospect becomes more engaged – they’ve downloaded an eBook and then attended a webinar – their lead score increases. This information is seamlessly passed to your CRM, where your sales team can quickly prioritize what prospects they should be contacting. And since your marketing automation platform also passes along what that engagement was – that the prospect was interested in your quality assurance program if you’re a manufacturer – the sales person can have more informed, helpful conversation rather than just be fishing for a sale. And for those leads not quite ready to talk with a sales person, your marketing automation can nurture them along whatever stage in the buying journey your prospect is at. Listen to the show to hear him explain the benefits of integrating marketing automation with your CRM such as: Empowers our sales team with visibility into everything marketing does Website visitor alerts List segmentation Building regional campaigns Hot prospects dashboards for our CRM shared throughout the sales org Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

In this episode of the Rethink Podcast, Michelle Huff, Act-On’s chief marketing officer, shares her five tips for the new CMO. Michelle joined Act-On in the fall of 2016. Prior to Act-On, Michelle was GM of Salesforce’s Data.com division after having also served as the VP of Marketing for the group. Prior to that, she was a senior director at Oracle and a senior product marketing manager at Stellent. Michelle is new to the CMO role, and recently published an article in CMO.com about the five things a first time CMO needs to know. In an interview with Paige Musto, Act-On’s senior director of corporate marketing, Michelle reviews those tips in this podcast. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business. 1. Don’t walk in and assume you know everything 2. Make it a top priority to build relationships with the marketing team, your sales team, and other senior executives 3. Get a sense of marketing’s role and reputation in the organization 4. Look for quick wins 5. Don’t let the job consume you

In this episode of the Rethink Podcast, we chat with Phil Bosley, a Marketing Automation Strategist at Act-On. Phil is a chess enthusiast. In this conversation, he shares with us how playing chess is a metaphor for implementing your marketing automation strategy. What does that mean? Listen to find out, and let me know if we’re off the mark with the metaphor. Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

Ep. 20 | Best Practices For Keeping Your Marketing Data Clean With Al Troxell by Act-On Software

In this episode of the Rethink Podcast, Act-On CMO Michelle Huff interviews Daniel Kushner, co-founder and CEO of Oktopost. Their conversation is about how B2B marketers are using social media to convert more leads. In their conversation, they will cover what marketers are doing right and wrong on social media, the differences between B2C and B2B social media marketing, and how to encourage your organization’s team members to becoming your social advocates? Enjoy the conversation, and we hope you can get one or two takeaways that you can bring to your business.

The modern marketer has a lot on her to-do list: build the brand, get leads into the funnel and help keep those customers when it’s time to renew; all while tracking the data to prove her worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help. In this episode of the Rethink Podcast, we interview Linda, Act-On’s senior director marketing services and operations, as she shares with us her tips for building a high-performance marketing plan. Want to learn more? Listen to Linda’s webinar on How to Create the Ultimate Marketing Plan: http://video.act-on.com/watch/haZ38tNCHV5yJjMhUXpr1j